It's All About the Content: MAKING SALES with Articles and Newsletters
Everyone who's online today seems to be interested in selling something, be it a product, something, or just information or space to promote. There's nothing wrong with that; in lots of ways, the Internet is the foremost sales engine ever invented.
What many web designers don't realize is that it's not the bells and whistles, the fancy Flash animation, or the fantastic graphics that draw customers to an internet site. Instead, it's all about the content.
The Internet is, first of all, a text-based technology. You read it. You may consider the pictures, and you may laugh at the animations, however the things that compel you to click on them, to wonder what else is here now to inform you, or to purchase an item are generally the words that are written on the screen.
Rather than being seduced by the flash and the bang, consider letting your words do the talking for once, and generate some sales with articles.
Using Articles To Interest Customers
One of the best ways to get people to buy stuff from you would be to encourage them to trust and like you. And one the simplest way to do this on the net would be to write articles and post them online for the customers to take pleasure from and use. Besides this, once you have written articles, you have instant recognition. Even if you didn't write it but actually purchased it, your name on articles instantly transforms you into an expert.
That's not the only secret of the written word. Large companies like Hewlett-Packard and IBM know something many small vendors don't: when you get people to write stuff about you, you're giving yourself instant sales mojo. When you've written something, that's nice; but when you've been discussed, that's magic.
So here's a new idea: instead of just exchanging links with other vendors you have a relationship with, why not exchange mutually-admiring articles? You post an article on your own website referencing the other vendor and talking about how well her or his products use yours, and they can do the same. In the event that you write it in all sincerity, and he does exactly the same, you're both likely to drive more traffic to each others' sites.
There are a large number of methods like this you need to use to get your customers more interested. One is using your articles to inform them about a new product they may not yet be aware of. Another is to talk about a nifty item that's only a slow mover, or even to discuss one that is coming up on a seasonal popularity boost.
Or you can just write the usual informational articles, being certain to reference items which you sell on your site. For instance, for those who have a gardening site and you want to discuss the proper way to plant bulbs, it is possible to set up links in the article or as a sidebar to places your reader can go on your site to order the bulbs, special measuring tools, or protective cloths because of their newly-planted garden.
Using Newsletters to market Your Products
Newsletters are very similar to articles resting from your website, with one exception: the clients on your site already are there and more apt to be in a mood to get. Customers reading your newsletter are those that showed up months and even years ago, done a form, and have been reading your information ever since. The secret here is to obtain them to come quickly to your website.
Treat newsletters like you'd treat advertising in a newspaper. Use best ai for content creation to push sales. Discuss special deals on specific products, or discuss items that can only just be purchased on your own website.
Most importantly, use your newsletter to reference more info on your own website. By pushing your newsletter readers to your internet site, you have taken them one step nearer to the "purchase" button, that is what you really want from them. As soon as on your website, they could rediscover everything they liked enough about it to join up for the newsletter in the first place.
Finally, avoid being afraid to sell just a little advertising on your own newsletter. This will generate a little more income for you, and may result in increased sales on your site as well if you're careful to sell the advertising mostly to vendors who already work with you.